Founded in 1976, Bebe pioneered the now dominant category of contemporary fashion. Entering the market at a time when women’s apparel was dominated by strict division of juniors, bridge and missy, founder Manny Mashouf recognized a demographic that was neither junior nor bridge. He responded by offering this under served popular of stylish women a new look, featuring distinctive, modern designs for confident, sexy, modern women. Mashouf opened his first Bebe boutique in San Francisco starting a retail revolution that has made Bebe one of the world’s top fashion brands.