Diesel’s heritage and have lead it to become one of the most premiere and globally recognized Apparel brands of the last 30 years. Founded by Renzo Rosso in 1978, Diesel quickly emerged as the leader in “alternative fashion” recognized by its design and innovative marketing campaigns. Known truly as a lifestyle brand, Diesel’s umbrella spans from men’s, ladies and kids clothing, fragrances, eyewear, footwear, leatherwear.